Envision

Stronger. Leaner. Healthier.

UVA football's first year inside the Molly and Robert Hardie Football Operations Center.

2:00 · A look inside the Hardie Center

UVA’s ascendant football program just completed its first full year using the comprehensive operations facility known as the Hardie Center. Numbers showing the impact speak for themselves.

The center’s nutrition and strength-training programs contributed to a 71% reduction in concussions, a 23% reduction in muscle strains, a 445-pound total increase in muscle mass and an 85-pound decrease in fat mass in returning student-athletes. The Cavaliers 2025 season was the best yet under Fralin Family Head Football Coach Tony Elliott. The team finished 11-3, played for the ACC Championship, and won the TaxSlayer Gator Bowl.

By the Numbers

One year in the Hardie Center.

0%
Reduction
Concussions
0%
Reduction
Muscle strains
+0lbs
Total increase
Muscle mass
0lbs
Decrease
Fat mass
11–32025 Record
ACCChampionship Game
Gator BowlChampions
It's all about creating an environment for the players to pursue the best version of themselves. It gives us just a space that we can call home, but more importantly, it gives us the ability to have everything that we need in one spot. It is extremely important to have this facility.
— Tony Elliott
Fralin Family Head Football Coach

Community and Competitiveness

A place to work together.

The Molly and Robert Hardie Football Operations Center, which opened in June of 2024, brings together services previously spread across Grounds. Athletes, coaches, and staff collaborate in spaces including a 14,000-square-foot strength-and-conditioning center, locker rooms, a sports medicine suite, dining hall, players’ lounge, and position meeting rooms.

A memorial to Lavel Davis Jr. (Col ’22), Devin Chandler (Col ’22), and D’Sean Perry (Col ’22) outside the equipment room.
A memorial to Lavel Davis Jr. (Col ’22), Devin Chandler (Col ’22), and D’Sean Perry (Col ’22) outside the equipment room.

But the numbers only tell part of the story. At the heart of the Hardie Center are its people.

We met with key members behind the scenes who explained how the center makes it easier for them to serve UVA Athletics' mission to develop leaders and achieve excellence—with efficiency, connection, and joy.

Adam "Coach Mo" Smotherman stands in the Hardie Center weight room.
Strength in Numbers

Adam “Coach Smo”
Smotherman

Head Football Strength and Conditioning Coach

When the team gathered to weigh in on the day before training began, encouragement was everywhere. Coach Elliott’s guiding principle—HEART, an acronym for humility, effort, accountability, respect, and toughness—is printed on the team’s shirts. “COMPETITIVE STAMINA,” reads a sign above the doors leading to the practice fields.

But the ultimate motivator comes in the form of Coach Smo. “Coach Elliott wants us to be a FIT team—fast, intelligent, and tough,” he said. “But as important as that is coming together as a team and being unified. And the beauty of the weight room, the beauty of a training program, is it allows us to do that.”

“We’re so thankful to have this facility. We’ve got beautiful natural light. We’ve got 20 double-sided racks. We’ve got a huge space in the middle of the weight room where we can do movements and we can do mobility. We’ve got custom weights, we’ve got custom racks, we’ve got technology everywhere,” said Smotherman.

The racks are equipped with a camera-based system to measure velocity. Players are outfitted with Catapult, a wearable system that uses GPS to track performance. The staff analyzes the data with the help of Jace Peeler, football performance applied science coordinator. “It’s one thing to track data, it’s another thing to actually use it,” said Smotherman. “We want to dig into that data and let it inform our training, so we’re looking at distances. We’re looking at velocities. We’re looking at the demand of practices so that we can design our conditioning based on what the guys are going to go through in practice.”

Smotherman said he especially enjoys being around the players each day and watching them grow.

“They’re 18- to 22-years-old. So they’re full of energy. They’re excited. They’ve got big goals in their life,” he said. “It’s really cool to just come alongside them on their journey and be able to be part of that and to help them achieve their goals.”

There are over 53,000 pounds of free weights in the Hardie Center weight room.

A player fills his plate along the Hardie Center dining line.
Fuel & Fellowship

Ross Ferrell

Director of Football Performance Nutrition

Ross Ferrell came from the UK to Charlottesville in 2022 to join the football program as a fellow. The program has since expanded to include two full-time nutritionists and up to 38 student employees.

“Our goal is to build champion men,” said Ferrell. “That’s an extension of coach’s vision for the program.” The nutrition team creates custom programs for the players, whose needs vary by person and position. “It’s important to first keep the guys healthy and keep them on the field. We say that their best ability is their availability.”

Ferrell also wants to provide information and skills the players can take with them beyond the gridiron. His team hosted cooking workshops over the summer and leads weekly nutrition education sessions during the season.

The nutrition program does more than fuel workouts and game performance—shared meals provide time to connect. “The facility was instrumental to our success last year,” he said. “Feeding the guys and having the space to fit all the coaches, staff, and team and have that fellowship really played a big role.”

“The best part of my job is being able to serve, to give back to the young men in this program,” Ferrell said. “We make it an emphasis in our department to empower the guys. And I love being able to not just educate, but also just bond with the guys and be able to share things with them as we see them grow and go out on the field.”

Players serve themselves at the sandwich and salad bars.
A player adds cauliflower to his plate along the line.

Each player burns between 4,000 and 7,000 calories in a single day of training.

Head Performance Chef Harrison Keevil behind the serving line.
Fuel & Fellowship

Harrison Keevil

Head Performance Chef

In late 2025, an anonymous donor created the Football Enhancement Fund, with a focus on nutrition. The gift allowed the program to hire Head Chef Harrison Keevil (Col ’05). Keevil is well-known in Charlottesville’s restaurant community and is a grandson of David Harrison III (Col ’39, Law ’41), the late UVA benefactor for whom the playing field at Scott Stadium is named.

“My family has done a lot for the football team and sports at the University in general,” said Keevil. “This is my opportunity to leave my legacy in the Harrison family tradition, for the guys.”

Keevil begins planning menus one to two months before training begins. “Ross and his team give us a box in which we can plan, and within that structure we have quite a bit of freedom to come up with some delicious stuff for the players,” he said. “At the same time, we want to be creative for the kitchen so that we are having fun as well.”

“Last season we started asking the players for home recipes or favorite dishes,” said Keevil. “It allowed us to interact with the players more and create an environment in which they know that they’re being taken care of.”

“The best part of my job is getting to cook for the guys. It’s what brings me joy. I love to cook for the team, listen to them, and make sure that they’re being taken care of as if they were my own kids,” Keevil said.

For the first week of training camp, the kitchen ordered 1,000 pounds of chicken and 1,000 pounds of beef.

Freshly pressed jerseys hang in the Hardie Center equipment room.
Safety & Style

Eddie Chavez

Director of Equipment Room Operations, Football

When the Hoos take the field in Cavalier Orange, UVA Blue, and their protective equipment, they’ve been outfitted by Eddie Chavez and his team. “Some guys are very swaggy. They want bands, they want sleeves,” he said. “Other guys don’t care. ‘Just give me a leather helmet, I’ll go out there and play.’”

Before the Hardie Center was built, Chavez and his team retrieved gear from a storage shed. At the center, he said, “The players are benefiting because everything is here. And the locker room is straight in front of us. So they see us when we’re here, we see them when they’re here, and we love to have them inside in the equipment room.”

Chavez’ staff also help run practice—“whatever the coaches ask of them.”

“They’re there to make transitions from place to place easier for the coaching staff. That one extra rep could be crucial to a game winning touchdown,” he explained. “They do it all. They’re the team behind the team.”

Home game days for Chavez start when his dog Bucky wakes up at 5 a.m. “I take him for a walk. Then we come to the stadium, and I start setting up. It gives me peace of mind, lets me go at my own pace, and get into my mindset. I set the sideline, let Bucky run around the field a little bit.”

“The best part of my job is the relationships—especially with my student managers. Just getting to know them and being a part of their lives,” Chavez said. “And the student-athletes, seeing them fulfill their dreams, whether they go to the NFL or have a great career thanks to their UVA education. I love to serve people, and in whatever capacity I can help somebody achieve their dreams, that’s a success in my book.”

A student manager files a Sparks No. 38 jersey on the racks.
Rows of cleats and Nike boxes line the equipment shelves.

Chavez and his team do nearly 1,000 pounds of laundry every day.

A Giving Tradition

For students and student-athletes.

The Hardie Center traces back to 2019, when then-Board of Visitors member Robert Hardie (Col ’87, Darden ’95, ’99) and his wife Molly Hardie (Med ’00) made major gifts to the University benefiting the Football Operations Center, part of the Virginia Athletics Master Plan, and the Student Health and Wellness Center.

The Hardies said it’s gratifying today to see the ways the football program has benefited from the center. “I recognize the value of a strong football program. I believe in the young men who come to UVA to honor us by wearing the orange and blue,” said Robert Hardie. “With this football operations center, the staff and athletes are getting the resources they need to compete at the highest level.”

“I am happy to support Carla Williams, Tony Elliott, the staff, and the young men who represent UVA,” added Molly Hardie. “The football operations center provides all the resources they need in one setting. I am thrilled this facility allows them to be their best.”

The Hardie Center's uniform display, backed by the program's core values.

Ready for Impact

Day one energy, every day.

Coming off a successful season, and bolstered by the impact of the center, the football program prepares to start a new season with rising enthusiasm and energy.

Coach Elliott and the team have big goals for the season, which opens Aug. 29 at home against NC State. “The first one is to win the season opener,” said Elliott. “The next is to win the conference opener, and then win the Commonwealth Cup, win the ACC, and finish the postseason.”

Smotherman and his Hardie Center colleagues are ready, too.

"To see the guys have success, that's one of my favorite things. To win a football game, to be celebrating in the locker room, and step back, take it all in, watch how excited these guys are, and see their connection and their work come together.”

Envision · The Molly and Robert Hardie Football Operations Center

Photography by Jeneene Chatowsky · University of Virginia Athletics