About University Advancement

University Advancement is part of UVA’s greater advancement community, serving as a partner with the schools and units as well as the many volunteers who are committed to UVA’s success.

In consultation with UVA’s schools and units, University Advancement sets “best practice” guidelines for fundraising staff through policies and procedures that meet the highest ethical and professional standards. University Advancement oversees multiple areas of fundraising and engagement initiatives, including annual giving, Cavalier Connect (phonathon), Cavalier Travels, faculty excellence, global initiatives, Jeffersonian Grounds, lifetime learning, planned giving, reunion giving, scholarship support, University arts, and UVA Clubs. It additionally provides services such as community learning, donor relations, gift accounting, information technology, and prospect research. The vice president also leads Advancement Communications, which supports a broad array of fundraising initiatives through the development of print and electronic publications as well as social media communications.